Levi Strauss shares rose 7% after raising annual revenue and profit forecasts due to strong demand at stores and online, offsetting U.S. tariff impact. The company’s direct-to-consumer strategy and focus on denim products drove second-quarter sales beat, impressing analysts like Dana Telsey and Jim Duffy. Levi’s plans to diversify supply chain to counter tariffs.

Levi’s revenue from outside the U.S. grew 10% in Q2, with Europe leading the way. U.S. revenue grew 7%. Focus on denim dresses, skirts, women’s apparel, and Beyond Yoga brand attracted younger customers, according to J.P.Morgan analyst Matthew Boss. Levi’s stock trades at 14.92 times earnings estimates for the next 12 months.

Read more at Yahoo Finance: Levi Strauss shares jump after raising forecasts on strong global denim demand