Levi Strauss & Co. is in the midst of corporate reinvention, with CEO Michelle Gass leading the charge. The Levi’s brand is thriving, with a 9% increase in second-quarter organic sales and a 39% rise in adjusted income. Investors responded positively, trading shares up 11.1% to $21.93.

Analysts are impressed with Levi’s transformation into a global, multichannel lifestyle brand. UBS analyst Jay Sole called it one of Levi’s best quarters, predicting strong long-term growth. Morgan Stanley and TD Cowen analysts also raised their target prices on the stock, citing positive trends in traffic, conversion, and pricing.

Levi’s focus on direct-to-consumer growth, with plans to open more stores and increase DTC revenue, has paid off. The company’s market capitalization of $8.7 billion puts it ahead of competitors like Macy’s, PVH Corp., and VF Corp. Wall Street is watching to see if Levi’s can continue its reinvention and join the ranks of successful companies like Ralph Lauren and Tapestry.

Read more at Yahoo Finance: Levi’s Is Taming the Beast of Corporate Reinvention