L’Oreal warns of costly EU-US trade deal as it reports 2.4% rise in Q2 sales. Strong demand in the U.S. and emerging markets offsets slower growth in Europe and Asia. CEO opposes 15% tariff on U.S. imports, plans to seek exemptions to minimize impact on the company’s sales growth.

Despite missing forecasts, L’Oreal sees growth in the U.S., China, and emerging markets. Q2 sales reach 10.74 billion euros, up 2.4% on a like-for-like basis. CEO expects a 35 to 40 basis points hit on 2025 sales growth due to potential tariffs on U.S. imports.

L’Oreal may raise prices and shift production to the U.S. as a response to possible tariffs. Fragrance sales are growing by double-digits, with potential slowdown expected post-tariffs. Company anticipates pricing power on fragrances but considers demand elasticity.

U.S. growth improves in Q2 with new product launches and reduced uncertainty. China shows signs of recovery with first sales growth in a year. CEO remains cautious about the impact of potential tariffs on future performance.

Read more at Yahoo Finance: L’Oreal to push for tariff exemption as US market improves