NIKE focuses on growth through sport-led innovation, while LULU sees revenue growth and margin increase

NIKE’s “Win Now” strategy aims for growth through sport-led innovation and product focus, while FY25 revenues dropped 10% due to challenges in China, digital shifts, and high inventories. LULU saw Q1 revenue growth of 7% and gross margin increase by 60 bps, driven by global expansion and product success. The athletic apparel market is dominated by NIKE and lululemon, with NIKE’s broad portfolio competing against lululemon’s niche appeal. NIKE faces challenges like declining revenues and inventory issues, while lululemon focuses on innovation and global expansion despite soft U.S. traffic trends. Both companies have seen downward estimate revisions recently.

Read more at Zacks Investment Research: NIKE vs. lululemon: Which Stock Wins the Activewear Showdown? – July 8, 2025