Okta is enhancing its security strategy by incorporating artificial intelligence (AI) into its Identity Threat Protection features. This proactive approach allows customers to detect and respond to identity-based threats in real time, preventing damage before it happens. Okta is also expanding its security tools to include protection for non-human identities like service accounts and bots, all part of a larger zero-trust model.

In a competitive Identity and Access Management (IAM) domain, Okta faces strong competition from CyberArk Software and Microsoft. CyberArk leads in Privileged Access Management and Identity Governance, while Microsoft’s Entra ID platform offers a fully integrated IAM solution to over 900 million users. Both companies are solidifying their positions in the secure identity solutions market.

Okta’s stock performance has been positive, showing an 18.8% year-to-date increase compared to the Security industry’s 15.6% return. The company’s forward Price/Cash Flow ratio is slightly lower than the broader Computer and Technology sector. Analysts predict a 16.67% year-over-year growth in earnings for the second quarter of fiscal 2026, reinforcing Okta’s strong position in the market.

Okta has formed a strategic partnership with Palo Alto Networks to enhance threat detection and response capabilities. This collaboration integrates Okta’s AI-driven security tools with Palo Alto’s advanced security platforms, Cortex XSIAM and XDR. With nearly 2,000 shared customers, Okta and Palo Alto Networks are working together to streamline identity workflows and combat the most advanced cyber threats.

Read more at NASDAQ: Okta Emphasizes AI-Driven Security: Can PANW Advance Its Lead?