Perfect Moment opens new warehouse in Netherlands to streamline operations and improve customer experience

Luxury skiwear brand Perfect Moment has opened a new European warehouse in the Netherlands, replacing facilities in the UK and Hong Kong. The restructuring aims to streamline operations, reduce costs, and improve customer experience by cutting supply chain touchpoints from 11 to five for faster order processing. The hub is operated with global logistics provider GEODIS.

Perfect Moment’s chairman Max Gottschalk stated the new distribution facility is part of a broader operational transformation to accelerate delivery timelines and reduce complexity. The company aims to unlock cost savings for reinvestment in growth areas. Chief operating officer and CFO Chath Weerasinghe noted improvements in market readiness with faster deliveries of the Fall/Winter 2025 collection.

In October 2024, Perfect Moment opened its first North American warehouse in Dallas, Texas. The company’s strategic changes are anticipated to enhance profit margins gradually, with enduring improvements in gross margins expected. The restructuring aligns operations with commercial objectives, aiming to drive value for customers and shareholders.

Read more at Yahoo Finance: Perfect Moment opens new European warehouse in Netherlands