The Trump administration’s tariff policy is leading Procter & Gamble to raise prices to protect profit margins. P&G expects a $1 billion profit hit in the new fiscal year due to tariffs, prompting price hikes. The company is taking a cautious approach amid uncertain consumers and tariffs, with mixed EPS guidance for the year. Consumers are trading down to cheaper P&G alternatives. Shares rose slightly after beating fourth fiscal quarter estimates. P&G’s earnings were overshadowed by the announcement of Shailesh Jejurikar as the new CEO to succeed Jon Moeller in 2026.

Read more at Yahoo Finance: P&G CEO says Trump tariffs are causing the company to hike prices on shoppers