Premier League and Microsoft partner to enhance fan engagement with AI technology.

From Nasdaq Inc.: 2025-07-01 10:28:00

The Premier League and Microsoft announce a five-year partnership to enhance engagement for 1.8 billion fans worldwide. Microsoft will use cloud and AI technology to modernize digital platforms and match analysis.

A new Premier League Companion, powered by Azure OpenAI and Copilot, will provide personalized insights using data from 30 seasons. Future updates will include multilingual text and voice queries and AI-driven Fantasy Premier League management.

The partnership aims to elevate fan experiences through innovative technology solutions. Microsoft’s stock is currently trading at $497.44 on the Nasdaq.



Read more at Nasdaq Inc.: Premier League And Microsoft Forge Five-Year AI Partnership