Primark appoints Matt Houston as chief customer and digital officer to enhance brand experience by integrating customer and digital teams for a customer-centric approach. Houston previously led digital strategy, expanding the team, revamping the website, and introducing Click and Collect services. The move follows Michelle McEttrick’s departure as chief customer officer.

Houston expresses excitement for the role, aiming to strengthen Primark’s brand presence across all touchpoints, deepen customer engagement, and drive growth. Primark is set to open its first store in Tennessee on July 24, 2025, at Wolfchase Galleria in Memphis. Interim CEO Eoin Tonge emphasizes the merger of customer and digital teams for international growth.

Retail Insight Network reports on Primark’s new chief customer and digital officer appointment, highlighting the brand’s focus on enhancing customer experience and digital integration. The article provides insights into Primark’s strategic move to strengthen brand presence and drive growth.

Read more at Yahoo Finance: Primark’s new chief customer and digital chief to boost brand focus