French advertising firm Publicis raised its full-year organic growth forecast after strong second-quarter results, CEO Arthur Sadoun dismissed concerns over Meta’s AI ad system, highlighting clients’ data protection concerns. The company completed a $12 billion tech transformation, focusing on its proprietary platform for targeted ads to 4 billion internet users globally.
Publicis upgraded its 2025 growth forecast to close to 5%, reporting 5.9% net revenue growth in Q2 with wins from Coca-Cola, Nespresso, Lego, Paramount, and Spotify. Second-quarter revenue increased by 10%, with growth in the U.S., Europe, and Asia-Pacific. The company outpaced competitors in net new business wins, according to JPMorgan data.
Read more at Yahoo Finance: Publicis’ CEO dismisses Meta threat, raises yearly growth guidance