Rapala VMC Corporation released its half-year financial report for January to June 2025. Net sales were 125.5 MEUR, up 4% from the previous year, with an operating profit of 9.1 MEUR. Sales in North America increased by 12%, while the Nordic market saw a 4% decrease. The company expects a full-year increase in comparable operating profit for 2025.
President and CEO Cyrille Viellard emphasized the focus on cash generation and product innovation. US reciprocal tariffs impacted supply chains, leading to disruptions. The company is cautious yet optimistic for the second half, with favorable winter fishing preorders in North America but uncertainties in tariff impacts.
Rapala VMC Corporation’s strategy includes strengthening brand organizations, with dedicated management teams for key brands. The company’s financial position shows a decrease in cash flow from operations but improved working capital impact. Inventory value decreased slightly, and the company remains focused on operational efficiencies.
The company’s product development pipeline remains strong, with successful launches of new bait ranges and lures. The strategy includes maximizing growth and cash flow, safeguarding manufacturing advantages, and focusing on supply chain excellence. Rapala VMC aims to maintain its global sales footprint and manage its brand portfolio effectively.
The company’s short-term outlook involves navigating uncertainties in global trade environments and consumer spending trends. While North America shows robust consumer demand, European markets face challenges. The Group expects to increase comparable operating profit for 2025, subject to potential trade-related disruptions.
Rapala VMC Corporation’s AGM approved the Board of Director’s proposal for no dividend payout. The company’s strategic vision focuses on becoming a global market leader in sport fishing through brand-driven innovation. The company’s financial information and audiocast on the first-half results are available on their website.
Read more at GlobeNewswire: Rapala VMC Corporation’s Half Year Report H1/2025: Sales