XRP has surged 30% in the past week, becoming the third-largest crypto by market cap. Ripple’s alignment with ISO 20022 and stablecoin support signal a shift towards financial integration. Public companies are treating XRP as a treasury asset, moving towards strategic allocation rather than speculation.

Despite doubts about XRP’s utility, Ripple’s alignment with institutional narratives has driven its rise. XRP’s liquidity and market depth make it an “easy trade” in crypto. Public companies like Trident and Webus are building XRP treasuries, signaling a shift towards strategic investment in the asset.

Ripple’s institutional push continues with the approval of the ProShares Ultra XRP ETF on NYSE, based on XRP futures. Canadian spot XRP ETFs have also gained traction on the Toronto Stock Exchange. Despite debates over XRP’s utility, its increasing institutional interest signals a new direction for the cryptocurrency market.

Read more at Cointelegraph: Ripple’s XRP Is One Of The Best Trades This Bull Market