Rogers' Adoption of AI Chatbot "Anna" Sparks Layoffs

Rogers Communications recently transitioned a portion of its customer service operations to an AI chatbot named “Anna,” resulting in the layoff of about 900 outsourced roles. The move reflects a broader trend of companies adopting AI to streamline support functions.

Some former employees have raised concerns that the tools they used may have contributed to training the AI system, though Rogers attributes the change to evolving customer preferences and a decline in chat volume.

Rogers Corp (NYSE: ROG) is currently trading at $67.21, down 8.36% on the day, as investors react to shifting strategies. The company’s move underscores how AI adoption is beginning to reshape customer service—and raises broader questions about its impact on traditional jobs.