Ulta Beauty (ULTA) Downgraded to Hold by Loop Capital

by MarketNewsData

Stock: ULTA
Current Price: ~$514.17
Rating Change: Buy → Hold
Price Target: $510 (unchanged)

🧾 Analyst Justification

  • Valuation call: Loop Capital believes most of Ulta’s upside is already priced in.
  • Strong fundamentals: The downgrade is not due to worsening operations.
  • CEO performance: Kecia Steelman is executing well under the “Ulta Beauty Unleashed” strategy.

🏪 Business Momentum

  • New brand rollouts
  • Improved inventory systems
  • Enhanced in-store experience
  • Cost efficiency gains

📉 Market Take

  • With shares trading just above the $510 PT, Loop sees limited near-term upside.
  • Waiting for a potential pullback to re-enter.

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