Unity Software (U) Surges 13% on Jefferies Upgrade

by MarketNewsData

Unity Software (U) surged 13.47% intraday to $33.69, up $4.00, after Jefferies upgraded the stock to Buy with a new price target of $35—currently the highest on Wall Street.

🔍 Key Drivers Behind the Rally

  • Jefferies Upgrade: Analyst Brent Thill cited stronger traction in Unity’s Vector ad-targeting platform, with ROAS improving from 5–7% to 10–20%.
  • AI & Unity 6 Momentum: Increased adoption of Unity 6 and positive sentiment around its AI initiatives are reinforcing Jefferies’ bullish view.
  • Raised Forecasts:
    • 2025/2026 revenue estimates up 2–3%.
    • EBITDA estimates raised 9–11%.

🧠 Analyst Take

Jefferies called this a “multi-quarter positive inflection,” suggesting the stock is underappreciated for its improving fundamentals and product adoption.

📌 Unity hit a new 52-week high during today’s session, fueled by bullish analyst momentum and optimism around its growth strategy.

More Live News