Why Morgan Stanley Sees a $38 Entry Point in Primo Brands

From Financial Modeling Prep: 2025-07-02 06:37:00

Morgan Stanley upgrades Primo Brands to Overweight, citing a 20% pullback as a buying opportunity. Valuation at 16x 2026 EV/EBITDA vs. peer average of 18x with a $38 price target. Integration and weather challenges are peaking, merger synergies set to drive profit growth. Analysts bullish with $40-$43 targets, insiders sell 47.5 million shares. Primo offers a compelling risk-reward opportunity.



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