Hyundai’s journey in Indonesia mirrors a K-Drama, with twists and turns. Act I saw struggles but ambitions to expand, leading to investments in local production. Act II saw a rise with new models and sales surging. Act III brought a plot twist with Chinese brands impacting sales. Season 2 hints at Hyundai’s strategy shift towards HEVs and potential collaborations with Kia to regain the spotlight.

Read more at Yahoo Finance: a k-drama storyline on wheels