NFL quarterback Aaron Rodgers is supporting a new startup, AthleteAgent.com, aimed at connecting athletes with companies, charities, and sponsors. The platform, co-founded by Rodgers and Ryan Rottman, offers a subscription-based model for access to their database. The company has high-profile investors and is on track for positive cash flow this year.

AthleteAgent.com was created to address the gap in how athletes are listed compared to actors. The platform provides verified contact information, contract details, endorsements, and philanthropic involvement for over 4,000 athletes and 2,000 agents. AthleteAgent.com plans to expand by adding front office executives, team contacts, and retired athletes to their database.

The platform has been well-received by agents, who appreciate the time-saving benefits and lack of commission. AthleteAgent.com aims to streamline connections between athletes and organizations, avoiding miscommunication in endorsements. With a team dedicated to compiling and updating data, the platform is set to revolutionize athlete accessibility in the industry.

Read more at CNBC: Aaron Rodgers-backed startup aims to be the IMDb for pro athletes