Bluefish, a startup, is helping companies understand how artificial intelligence systems like ChatGPT and Google Gemini portray them online. Bluefish runs millions of queries to track visibility, sentiment, and content influence. The company serves Fortune 500 brands like Adidas and Omnicom, tailoring pricing to global-scale organizations’ needs. Bluefish also offers Custom AI Audiences to view brand portrayals by different user segments.

Generative engine optimization, a new digital marketing phase, aims to shape AI responses about brands. Bluefish focuses on tailoring content directly for AI systems, predicting a shift towards AI marketing. The company believes that AI marketing will dominate online marketing in the coming years. Other companies are experimenting with similar techniques, but Bluefish is focused on AI training and query responses.

Bluefish CEO, Alex Sherman, sees a rise in marketing budget allocation towards AI marketing. The practice builds on traditional SEO to shape AI responses accurately. The company’s approach involves creating content directly for AI systems, making it a leader in the field. Bluefish aims to revolutionize how brands interact with AI systems, ultimately transforming online marketing.

Read more at Yahoo Finance: Bluefish CEO Says ‘This Is Where The Eyeballs Are Going’ As Startup Helps Brands Show Up In ChatGPT, Google Gemini Conversations