AriZona Iced Tea Prices at Risk

Don Vultaggio, Co-Founder and Chairman of AriZona Beverage Company, expressed concerns over maintaining the iconic 99-cent price of iced tea amid rising costs. President Trump’s aluminum tariffs threaten to increase production expenses, leading Vultaggio to consider the possibility of passing costs to consumers or absorbing them.

Impact of Tariffs on Production Costs

Vultaggio highlighted that the tariffs specifically on aluminum are significantly impacting his company’s bottom line. The future of the 99-cent iced tea price tag hangs in the balance as the company evaluates its options in response to the financial pressures caused by tariffs.