Cracker Barrel faces backlash over new logo, removing Uncle Herschel character and “old country store” phrase. Shares fell 7% amid criticism of the “generic” and “bland” design. Company reassures customers that core values remain, with Uncle Herschel still featured. Decor changes, like rocking chairs and vintage Americana, also defended.
Read more at CNBC: Cracker Barrel responds to backlash over new logo and rebranding
