Shares of Cracker Barrel Old Country Store dropped 10% after unveiling a new logo without the man by the barrel and “old country store” phrase, inspired by scrambled eggs and biscuits. The brand refresh started in May 2024 and includes visual updates, restaurant changes, and new offerings. CEO Julie Felss Masino faced criticism from conservative circles for the logo change. Cracker Barrel has a market cap of $1.2 billion and faced complaints about interior redesign on social media. The company completed 20 remodels and refreshes, with plans to share more information in September. Trump Jr. and conservative activist Robby Starbuck criticized the brand for leaning into diversity and inclusion efforts. The restaurant is not the only one to see stock swings due to political social media posts, as seen with American Eagle and Anheuser-Busch InBev in the past.

Read more at CNBC: Cracker Barrel shares plummet after pushback on new logo, branding