Cracker Barrel stock surged 8% after reverting to its old logo following backlash and Trump’s comments. Analysts predict increased near-term curiosity and visits due to the recent attention. The company is undergoing a three-year transformation costing $700 million, aiming to regain profitability and appeal to younger consumers.

CEO Julie Felss Masino states Cracker Barrel is in the midst of a three-year transformation, not expecting linear progress. Recent financial results show a 1% increase in same-store restaurant sales, lagging behind competitors like Chili’s. The company plans to report Q4 results in September to evaluate the impact of recent changes.

Read more at Yahoo Finance: Cracker Barrel’s logo-related ‘hubbub’ could drive near-term traffic as Wall Street cheers reversal