American consumers are focusing on value while shopping, leading to cautious spending and a shift away from discretionary items due to elevated inflation and potential tariff impacts. Despite this, retailers like TJX Companies are seeing a rise in sales due to demand for deals.

Home improvement suppliers like Home Depot and Lowe’s are experiencing increased appliance sales, but consumers remain hesitant to borrow for big projects. Companies are adjusting to potential tariff impacts by slowly raising prices and offering discounts to remain competitive.

Tariffs may benefit companies with domestic production facilities, shielding them from import taxes. La-Z-Boy and Coty are reshoring production to avoid tariffs, potentially giving them a cost advantage over competitors. Executives are carefully monitoring the situation to navigate the changing economic landscape.

Read more at Yahoo Finance: Here’s What Big Retailers Are Saying About Consumer Trends and the Impact of Tariffs on Prices