Amazon.com, Inc. (NASDAQ: AMZN) is being closely watched by analysts for its AI potential. HSBC analyst Paul Rossington reiterated a Buy rating with a $256.00 price target on August 4. The company had a strong second quarter in North America and International divisions, but AWS growth fell short. This highlights the need for more investment in AI and cloud growth, which are still in early stages. Amazon’s capex for 2Q25 was USD32.2bn, 25% higher than consensus, indicating a higher quarterly run-rate. Despite Amazon’s potential, other AI stocks may offer greater upside with less risk.

Read more at Yahoo Finance: HSBC Reiterates Buy on Amazon (AMZN), $256 PT