A new tradition for HBCU football begins at Harvard Stadium with the Essence HBCU Classic, featuring Morehouse College Maroon Tigers vs. Johnson C. Smith University Golden Bulls on Labor Day weekend. The event includes a pep rally, tailgate, bands, and step show to celebrate HBCUs and create a homecoming-like atmosphere.

Boston is chosen for the event due to its large HBCU alumni population and the historical significance of Harvard Stadium, where HBCU football has been played before. The game aims to showcase the rich history of Morehouse and Johnson C. Smith while challenging perceptions and promoting diversity and inclusion.

Sponsored by Essence, DraftKings, and Cash App, the Essence HBCU Classic highlights the value of HBCUs and their alumni. The partnerships aim to target a consumer demographic important to their business and celebrate the excellence and history of these institutions. The event represents a new tradition and a significant cultural event for HBCU football.

Read more at CNBC: Inaugural Essence HBCU Classic football game to kick off Saturday in Boston