India’s The Burger Company has embraced the PICO micro-QSR franchise format, with an investment starting at Rs789k ($8.9k) and requiring 80-100ft². The model demands 60-80% less investment than traditional QSR setups and offers a menu of burgers, sandwiches, fries, beverages, and momos. Franchisees can expect a quick ROI within 8-12 months.

The franchise package covers fees, equipment, branding, training, and initial marketing, cutting ingredient inventory by 40% and boosting revenue per square foot. PICO targets diverse entrepreneurial profiles seeking a low-risk venture or additional income, including techies dreaming of their own venture or small-town entrepreneurs. The model aims to break capital barriers in the Indian food entrepreneurship sector.

The Burger Company CEO Neelam Singh highlights PICO’s potential to empower ambitious Indians, bringing quality burgers to communities nationwide. The innovative micro-QSR model enables individuals to access an established, profitable burger business, catering to a wide range of entrepreneurial aspirations. The initiative addresses the capital barrier hindering food entrepreneurship in India.

Read more at Yahoo Finance: India’s The Burger Company adopts new micro-QSR franchise format