InvestBev, a US private-equity group, maintains optimism for Bourbon growth despite a current “correction” phase. The firm has investments in over 60 brands, with a majority in Bourbon. Brian Rosen, general partner, compares the current situation to the Bourbon downturn of the 1980s, suggesting a future boom.

InvestBev notes a deliberate 12-15% drop in Bourbon barrel production in 2025 to rebalance inventories. 92% of Kentucky Bourbon is consumed domestically, shielding it from tariffs. The firm emphasizes disciplined supply adjustments and premiumisation trends, positioning Bourbon as a stable asset with growth potential.

US whiskey market faces challenges as Brown-Forman cuts 600 jobs and closes a barrel-production facility. InvestBev’s Rosen remains “bullish” on the industry, investing despite sales pressures and changing consumer habits. He predicts distillery bankruptcies due to overproduction post-Covid.

InvestBev continues to invest in Bourbon, partnering to inject $100m in Kentucky Bourbon barrels. The firm offers a $100m credit program to support the Bourbon community, assisting distilleries and brand owners. Recent deals with Saga Spirits Group and TKC Distilling Company show ongoing commitment to the Bourbon market.

Read more at Yahoo Finance: InvestBev remains upbeat amid Bourbon market “correction”