Ford has delayed the launch of its new electric pickup and E-Transit van to 2028. The automaker is shifting focus to smaller, more affordable EVs to turn a profit. The delay includes the next-gen full-size electric pickup and the E-Transit electric van, which were originally planned for 2027 and 2026, respectively. Ford aims to compete with Chinese EV makers by reducing costs with streamlined platforms and lower-cost batteries. The company’s current EV lineup remains, but the next-gen models are expected to arrive later. The pivot to smaller, more affordable EVs will test Ford’s competitiveness in the global market.

Shares of Ford have increased around 15% in the past year, underperforming General Motors but outperforming Stellantis. Ford trades at a forward price-to-earnings ratio of 0.28 and carries a Value Score of A. General Motors and Stellantis trade at 0.29X and 0.16X, respectively. The Zacks Consensus Estimate for Ford’s earnings has been revised over the past 60 days. Ford stock currently holds a Zacks Rank #3 (Hold).

Read more at Zacks Investment Research: Is Ford Trading EV Delays for Long-Term Gains in Affordable Models? – August 11, 2025