MEDIROM Healthcare Technologies Inc. announced its participation in the “World” project, co-founded by Sam Altman and Alex Blania, to build a digital infrastructure for “proof of humanness” in the age of AI. The company plans to install the World ID authentication device, the “Orb,” in 100 Re.Ra.Ku relaxation salons, offering Worldcoin tokens to verified users. The goal is to create new value and achieve sustainable growth by integrating with next-generation digital infrastructure. The company also aims to expand into data analysis based on lifestyle data accumulated over the years.

The Re.Ra.Ku Group operates over 300 relaxation salons in Japan, offering various services under different brands. The company plans to acquire Worldcoin tokens by exchanging up to 50% for Ethereum to enhance its financial strategy and drive business expansion. MEDIROM provides health guidance through its app “Lav” and relaxation salon brand “Re.Ra.Ku.” The company also released the “MOTHER Bracelet,” an activity tracker that operates continuously. With this new project, MEDIROM aims to go beyond traditional healthcare business and create new value through digital integration.

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