Netflix released a sing-along version of “KPop Demon Hunters” in theaters over the weekend, with estimates putting its domestic box office performance between $16-20 million. The streaming giant rarely reports box office numbers publicly but may be considering further theatrical releases. Despite the success of the sing-along, experts don’t believe it will change Netflix’s strategy.

The release of “KPop Demon Hunters” in theaters is an exception to Netflix’s usual approach, which focuses on streaming content for subscribers rather than theatrical releases. The streaming company is known for avoiding traditional marketing campaigns and costly promotions by making one-off deals with theater chains for its films. Despite this, Netflix’s strategy sometimes causes tension with theatrical partners.

Netflix’s latest film, “KPop Demon Hunters,” has already become the second most-watched English language film on the platform, with over 210.5 million views. The buzz from the theatrical release could potentially boost viewership even further. The company’s unique approach to theatrical releases may not change, but it continues to find success in eventizing its films for audiences.

Read more at CNBC: Netflix ‘KPop Demon Hunters’ box office was likely a one-off