Nike is planning layoffs affecting less than 1% of its corporate staff as part of an effort to realign the business for growth. The cuts will not impact EMEA and Converse businesses. CEO Elliott Hill aims to focus on sports and culture, undoing changes made under former CEO John Donahoe.
The latest round of layoffs follows a previous announcement to cut 2% of staff. Hill is restructuring teams to focus on sports and culture, reversing a shift towards lifestyle products. The goal is to enhance innovation and reconnect with athletes. The changes are expected to take effect by Sept. 21, with most staff learning of impacts by Sept. 8.
Nike anticipates sales and profit declines to moderate in upcoming quarters as part of Hill’s turnaround plan. The company is working to reignite innovation and rebuild relationships with wholesale partners. Hill aims to create sport-specific teams for Nike, Jordan, and Converse to drive innovation and product development.
Read more at CNBC: Nike to lay off about 1% of corporate staff
