PepsiCo and Celsius Holdings have reached an agreement to strengthen their partnership, with PepsiCo increasing its stake in Celsius. As part of the deal, Alani Nu brand will move into PepsiCo’s distribution system in the U.S. and Canada. PepsiCo has acquired $585 million in new convertible preferred stock and Celsius has acquired the Rockstar Energy brand in the U.S. and Canada from PepsiCo. PepsiCo will retain ownership of the Rockstar Energy brand internationally. PepsiCo will lead distribution for Celsius Holdings’ portfolio in the U.S. and Canada, while Celsius Holdings will become PepsiCo’s strategic energy lead in the U.S.

This partnership aims to leverage the strengths of both companies to scale the combined energy drink portfolio with a more cohesive commercial strategy.

Read more at Nasdaq: PepsiCo Boosts Stake In Celsius In $585 Mln Deal To Strengthen Long-term Strategic Partnership