Indonesian employment platform Pintarnya raises $16.7 million in Series A round, offering financial services and job opportunities. Founded in 2022, Pintarnya addresses challenges faced by Indonesians in earning a living and accessing responsible borrowing options through AI-driven job matching and safer lending practices.

Around 59% of Indonesia’s workforce is in the informal sector, hindering access to formal financial services. Pintarnya partners with asset-backed lenders to offer secured loans using collateral like gold, electronics, or vehicles, aiming to bridge the gap for these workers since its seed funding in 2022.

Pintarnya focuses on blue-collar workers, catering to a large underserved segment in Indonesia. With over 10 million job seeker users and 40,000 employers nationwide, the platform expects to reach break-even by the end of the year. The startup aims to be a super app for workers, providing job opportunities, skill upgrades, and financial guidance.

Indonesia’s fintech sector primarily serves white-collar consumers, leaving blue-collar workers overlooked. Pintarnya plans to offer innovative financial products like micro-savings and investments to its users down the road. The new funding will enhance the platform’s technology and expand its financial service offerings through strategic partnerships.

Pintarnya envisions becoming the go-to super app for Indonesia’s workers, empowering them to improve their lives and make sound financial decisions. The platform aims to be a trusted partner throughout users’ life journeys, offering job opportunities, skill development, and financial guidance to help them plan and grow.

Read more at Yahoo Finance: Pintarnya raises $16.7M to power jobs and financial services in Indonesia