Indian spirits company Radico Khaitan partners with Shah Rukh Khan and Aryan Khan’s D’Yavol Luxury Collective to launch D’Yavol Spirits. Radico Khaitan will hold a 47.5% equity stake in the new entity, with Aryan Khan and team owning 47.5%, and Nikhil Kamath retaining 5%. The venture aims to build luxury brands internationally.

Radico Khaitan will manage marketing and distribution for D’Yavol Spirits, which will include existing brands and new launches like Tequila. The company plans to invest up to Rs400m ($4.5m) in the venture. Abhishek Khaitan, Radico Khaitan’s managing director, highlights the collaboration’s potential for growth and innovation.

SLAB Ventures BV, the parent company of D’Yavol Luxury Collective, partners with Radico Khaitan for brand development and sales. The collaboration with the D’Yavol team will focus on creating new products. Leti Blagoeva, CEO of D’Yavol Spirits, expresses excitement for the partnership and future consumer experiences.

Radico Khaitan recently reported a 32% increase in net revenue, reaching Rs15.06bn in the quarter ending 30 June. The company’s joint venture with D’Yavol Luxury Collective signifies a strategic move towards expanding its portfolio and reaching a wider audience.

Read more at Yahoo Finance: Radico Khaitan strikes JV with D’Yavol Luxury Collective