Thailand’s Department of Internal Trade (DIT) mandates clear price display for restaurants to avoid fines up to Bt10,000 under the Price of Goods and Services Act 1999. Guidelines require accurate, visible prices with additional charges specified. Goal is to enhance transparency and prevent billing errors.

Restaurants in Thailand must adhere to regulations requiring clear and comprehensive price displays as per Central Committee guidelines. Prices must be easily visible and listed in Thai, with extra charges like service fees indicated. Aim is to facilitate cost comparison for customers and minimize confusion.

Loob Holding, owner of Tealive, plans to open 80 outlets in Thailand by 2035, signing a licensing agreement with Restaurants Development. In March 2025, the Malaysian tea beverage chain announced its expansion strategy in Thailand. The move aligns with the company’s growth objectives in the region.

Thailand’s DIT emphasizes the importance of pricing transparency in restaurants to ensure customers have clear information on costs. The initiative aims to promote fair business practices and protect consumers from misleading pricing strategies. Compliance with the new rule is crucial for dining establishments to avoid penalties and maintain trust.

Read more at Yahoo Finance: Thailand’s DIT enforces pricing transparency rule for restaurants