Ulta Beauty and Target have announced they will end their partnership for Ulta Beauty at Target shops in August 2026. The current partnership, launched in 2021, will continue in stores and online until then. Customers with linked Ulta Rewards and Target Circle accounts will still earn points on eligible purchases until August 2026. Ulta plans to launch the Ulta Beauty Marketplace later this year for expanded online offerings, while Target will maintain a unique beauty selection in stores. Both companies will support teams and partners during the transition period. Stock market implications may include ULTA adjusting its retail strategy and TGT seeking new beauty partnerships. This is a developing story with updates to come.

Read more at Quiver Quantitative: Ulta Beauty and Target to End Shop-in-Shop Partnership in 2026