Vanguard plans to launch its first actively managed U.S. stock exchange-traded funds this year, targeting dividend growth, growth stock, and value stock investment strategies. The move follows a trend of asset managers introducing actively managed ETFs to meet investor demand for outperforming indexes.

Morningstar Direct reports 630 new exchange-traded products this year, with 86% being actively managed. Active ETFs now account for 37% of total U.S. ETF inflows. Vanguard is joining the rush with its new ETFs managed by Wellington Management, expected to attract steady asset flows.

Independent Vanguard Advisor editor, Jeff DeMaso, believes the new Vanguard ETFs will draw investor interest due to their proven strategies. Vanguard’s head of active equity product, Ryan Barksdale, emphasizes the commitment to disciplined product development and investor outcomes with the launch of the new actively managed ETFs.

Read more at Yahoo Finance: Vanguard plans to launch its first active stock-picking ETFs