Retail giants like Walmart and Home Depot updated Wall Street on the impact of President Trump’s tariffs. Tariff costs are rising for retailers, but consumer spending has stayed strong. Walmart raised prices on some items but kept prices low in other areas. Retailers are raising prices, but not to the degree expected earlier. Some categories remain tough sells, with lower-income shoppers more sensitive to price changes.

Retailers are working to minimize the impact of tariffs by importing goods early and avoiding price increases that could spook customers. Walmart, Target, and Coach have been strategic about price increases. Home Depot aims to import no more than 10% from any single country by year-end to minimize tariff effects. Tapestry’s profits will be dinged by $160 million due to higher duties.

Companies like Home Depot, Lowe’s, and Walmart are thriving due to strong brand loyalty and new revenue streams like advertising and marketplaces. Home Depot and Lowe’s are targeting home professionals for steadier traffic. Walmart’s advertising and marketplace revenue have grown significantly. Brands like Birkenstock and Coach are able to absorb tariff costs better due to high customer demand and strong product offerings.

Read more at NBCUniversal: Walmart, Target, Home Depot discuss tariffs