Walt Disney (DIS) introduces new ESPN sports app for streaming live games, personalized news, and highlights outside of Pay TV for the first time, targeting a broader audience. The app offers 47,000 live events from various sports for $30, customizable to fans’ favorite teams and sports. Disney aims to attract new fans who don’t subscribe to cable.

Industry experts see Disney’s new ESPN app as a strategic move to capture the growing trend of content streaming, pivotal to the company’s overall success. With a broader range of content than ESPN+, the app is designed to cater to the preferences of sports fans, offering personalized versions of ‘Sports Center’ among its features.

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Read more at Yahoo Finance: Walt Disney (DIS) Goes After Streamers with New ESPN Sports App