Jim Cramer recently discussed e.l.f. Beauty, Inc. (NYSE:ELF) as a promising stock. The shares have gained 9.2% year-to-date, with a 149% increase since hitting a post-Liberation Day low. Despite tariff issues, investors are optimistic about the firm’s ability to target the cosmetics market in an inflationary environment.

Cramer praised e.l.f. Beauty, Inc. (NYSE:ELF) CEO Tarang Amin for revolutionizing the cosmetics industry by making products affordable. However, concerns about tariffs due to sourcing from China remain. Previous thoughts on ELF selling products in Dollar General were also discussed.

While e.l.f. Beauty, Inc. (NYSE:ELF) shows promise as an investment, some AI stocks may offer higher returns with limited downside risk. For those interested in an inexpensive AI stock benefiting from Trump tariffs and onshoring, a free report on the best short-term AI stock is available.

Read more at Yahoo Finance: e.l.f. Beauty, Inc. (ELF)’s CEO Just “Destroyed” The Traditional Industry, Says Jim Cramer