Etsy is using AI to boost growth, causing stock price volatility. After an AI deal, stock surged 12% but plummeted 11% due to analyst skepticism. OpenAI partnership lets U.S. ChatGPT users shop directly with Etsy sellers. Etsy aims to improve product discoverability and personalization. Stock fell 10.7% following concerns over AI benefits.

Etsy’s Q2 2025 results showed promise and pressure, with GMS down 4.8% but revenue up 3.8%. Depop, acquired for $1.6 billion, saw GMS jump to $250 million. OpenAI integration is part of Etsy’s push for personalized shopping experiences. eBay and Poshmark are also using AI for enhanced services.

Etsy’s move to NYSE, from Nasdaq, is set for October 13. Etsy is facing competition in AI-powered commerce from Amazon and others. The company is counting on ChatGPT’s 700 million users for growth, despite a decline in active buyers. Etsy’s strategic focus is on enhancing the customer experience and driving innovation.

Read more at Yahoo Finance: Etsy shares swing on bold AI bet