Ford unveiled a new advertising campaign, “Ready, Set, Ford,” shifting focus from vehicles to consumers. In the face of uncertainty due to Trump’s tariffs and consumer pullback, Ford plans to leverage its 122-year history and American identity to navigate disruption. The campaign will roll out globally by Q1 2026, starting with NFL season ads.

Amidst the pandemic, the auto industry cut back on marketing, but Ford is doubling down on its brand commitment. Despite economic uncertainty, the company sees brand investment as vital for long-term success. The “Ready, Set, Ford” campaign aims to unify Ford’s global brands and signal a new era for the automaker.

Read more at CNBC: Ford rolls out new ad campaign amid industry-wide uncertainty