Genesco has formed Journeys Global Retail Group, uniting Journeys, Schuh, and Little Burgundy, solidifying its position as a leading youth footwear retail group with a focus on female customers. Andy Gray is now CEO, with Chris Santaella as chief merchandising officer, leading product strategies and merchant teams.
Genesco’s chairman Mimi E. Vaughn sees clear opportunities for growth with the new Global Retail Group. Vaughn praises Gray and Santaella for their success in repositioning Journeys, their experience in athletic and fashion footwear, brand relationships, and connection to youth culture.
Gray and Santaella’s success includes repositioning Journeys, evolving the loyalty program, updating store design, and introducing new shoe styles. Under their leadership, Genesco saw a 1% increase in net sales, with Journeys leading with a 5% increase, showing positive growth trends.
In the first quarter of fiscal 2026, Genesco’s total net sales rose 3.6%, with Journeys contributing to a 5% increase. By the second quarter, total net sales rose 4%, with a 6% increase at Journeys. The strategic plan to accelerate growth and increase market share continues to gain traction.
Vaughn mentioned that Journeys’ target teen customers respond well to new categories like lifestyle running and are willing to pay higher prices for must-have products. The addition of new brands like Hoka has also been beneficial, driving sales growth amidst economic uncertainty.
Read more at Yahoo Finance: Genesco Forms Journeys Global Retail Group to Drive Growth Among Teen Customers
