The IAA Mobility 2025 in Munich showcased a variety of models and manufacturers, highlighting the rivalry between European and Chinese OEMs. Despite the presence of Chinese brands like Aito, BYD Auto, and Changan, many models are not currently configured for the European market, slowing their entry into the region.

While some Chinese models are available or scheduled for launch in specific European countries, the overall market penetration of Chinese cars in Europe is expected to grow gradually from 6% in 2025 to 11% in 2032. Factors contributing to this growth include increased competition, segment saturation, and the impact of EU import tariffs.

The influx of Chinese models into Europe may not be as immediate as recent events suggest, with a more gradual roll-out strategy expected. Despite the slower pace, the growth of Chinese OEMs in the European market is anticipated to continue, albeit at a more measured rate than previously predicted.

Read more at Yahoo Finance: GlobalData visits IAA Mobility 2025