Rental company Hertz is enhancing its online shopping website to include financing, trade-in offers, and more for vehicle purchases. CEO Gil West stated the new platform will streamline the customer journey from browsing to ownership. Hertz plans a marketing campaign with Tom Brady to promote the changes. The company’s fleet turnover and resale values could benefit from these updates. The company sells vehicles through various channels, with a focus on consumer sales. Hertz has partnered with Amazon Autos to sell preowned vehicles. The company is currently in the middle of a turnaround after filing for bankruptcy in 2020 due to the pandemic. Their second-quarter earnings were the best in nearly two years, signaling a positive trajectory for the company. New vehicle supply and stable demand are helping Hertz on their path to recovery.

Read more at CNBC: Hertz takes all of used car sales process online