Meta Platforms will offer an ad-free subscription option on Facebook and Instagram in the UK, allowing users to pay a monthly fee or continue with targeted ads. Priced at 2.99-3.99 pounds, the move aims to comply with data privacy rules amid European regulatory scrutiny.

The UK data protection authority raised concerns about how platforms handle personal information for advertising, prompting Meta’s ad-free tier. Users who opt for the paid plan will avoid ads and data usage for advertising purposes, giving more control over their online experience.

Tech firms like Apple and Google are responding to privacy demands, reshaping online advertising practices. Meta’s ad business, comprising 98% of its revenue, faces the challenge of balancing privacy regulations with ad sales to drive growth.

Read more at Yahoo Finance: Meta to launch ad-free Facebook and Instagram subscriptions in UK