Michelob Ultra has become the best-selling beer in the U.S., surpassing Modelo Especial. Data from Circana and Nielsen IQ show Michelob Ultra leading in both retail and on-premise sales. AB InBev’s success with Michelob Ultra marks a turnaround from previous struggles. Modelo’s decline is attributed to challenges faced by Constellation Brands, including tariffs and weaker Hispanic consumer demand. Constellation Brands recently cut its sales forecast due to economic challenges, with AB InBev’s stock rising while Constellation’s shares have fallen.
Read more at CNBC: Michelob Ultra overtakes Modelo Especial as best-selling U.S. beer
