The NFL season kicks off with Comcast’s NBCUniversal boasting record advertising and partnership revenue. Super Bowl LX ad spots are already sold out. Live sports, like football, attract the most audiences and ad dollars. NBCUniversal highlights its sports slate, including the return of the NBA and Olympics. “Sunday Night Football” on NBC and Peacock will air Super Bowl LX. NBC has already sold 90% of ad inventory for “Sunday Night Football.” The Super Bowl is seeing record-breaking advertising prices, with spots going for $8 million each. Top spenders include automotive, insurance, retail, technology, and quick-service restaurant brands. NBCUniversal reports high demand for Super Bowl ads from consumer products, entertainment, finance, and alcohol brands. Pricing for Super Bowl commercials can escalate as the game approaches, with a significant increase in digital platform spending since the last Super Bowl on NBC in 2022. Fox Corp. saw a record windfall from Super Bowl commercials earlier this year, with more than 10 spots selling for $8 million each.

Read more at CNBC: NBC touts record NFL season ad revenue, sells out of Super Bowl LX spots