NFL Commissioner Roger Goodell is considering the possibility of establishing an international team, with a focus on expanding play outside the U.S. The league has seen success with international games, particularly in London. The Minnesota Vikings are set to play back-to-back international games. Sports media executive Mark Shapiro believes international expansion for major sports leagues is a profitable endeavor.

A Week 1 NFL game in Brazil streamed on YouTube drew millions of U.S. and international fans, showcasing the league’s global growth potential. Goodell praised the partnership with YouTube for reaching a younger demographic. YouTube’s acquisition of Sunday Ticket has been successful in attracting subscribers, offering a unique viewing experience. Shapiro believes partnerships with media platforms like YouTube will continue to drive media rights valuations.

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